Castle Non-Alcoholic Pale Ale
Craft Beer Packaging
About Castle
Charles Glass founded Castle Lager in 1886 in Johannesburg, South Africa. He combined high-quality African ingredients to create a distinctive dry, bitter, and never-sweet taste. Castle Lager became popular among the mining community and was a cornerstone of the SAB Limited company, formed by the merger of other breweries in 1895. Over the years, Castle Lager has received numerous awards for its brewing and craftsmanship
I created a eco-friendly packaging for Castle's "new "craft beer Alcohol Pale Ale that prioritizes responsibility and sustainability. I wanted to provide innovative and visually appealing packaging options that align with Castle Lager's heritage and aesthetic. I had to design a primary and secondary packaging for Alcohol-Free Pale Ale that effectively communicates the brand's identity and message.
Primary Packaging
Body label
Neck Label
Bottle Cap
Bottle Activation
Secondary Packaging
Flat
Dyeline
Out and In
Carrier Activation
Carrier + Bottle Activation
360 shot
I wanted to create something that still closely resembles the non-alcoholic beer bottles while putting my own take on it that looked good but was also simple and minimalistic
Thank you for viewing my project
and now go have a pint of beer
